Founded in 2014 and headquartered in Singapore, Start First Pte Ltd is a global manufacturer of high-performance lubricants and grease, serving a wide spectrum of industries including Automotive, Heavy Duty, Marine, Mining, Construction, Industrial, Agriculture, Shipping Ports and more.

Our flagship brand, EERSTA Lubricants®, has earned the trust of fleets and operators for over a decade, delivering consistent reliability and efficiency in demanding environments. From urban mobility to heavy-duty machinery, our products are engineered to perform under pressure—while helping reduce emissions and extend equipment life.

We are also proud to be an appointed distributor for BASF Fuel and Lubricant Solutions, enabling us to offer world-class chemical technologies and additive systems that further enhance the performance and sustainability of our product offerings.

At Start First, we believe that progress and sustainability must go hand in hand. That’s why we invest in eco-conscious innovation, using advanced formulations and responsible sourcing to support a cleaner, more efficient future. Our solutions are designed not just to meet today’s performance standards, but to anticipate tomorrow’s environmental challenges.

We work closely with partners and customers around the world to co-create lubrication strategies that align with their operational goals and sustainability targets. Whether you’re moving people, powering industry, or cultivating land, Start First is your ally in driving long-term value and environmental stewardship.

Start First. Lubricating the Future Responsibly.